BRAND ACTIVATION. EVENTS
ENTERTAINMENT. LUXURY. FMCG. F&B.
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An experienced event professional with 8 years of varied global exposure, telling stories in writing, in taste, and currently in experiences for over 50,000 live audiences. Looking for a restless team that’s curious about the future of how stories are told.
Professional
Experience
2021 - Present
Netflix (SG)
Pan-Regional Event Coordinator
2020 - 2021
MCI-Group Asia Pacific (SG)
Group Account Manager
Asia Pacific, Europe, Middle-East, and Africa
Lead account manager at MCI, where I developed creative pitches, pivoted key clients to virtual events, and applied event knowledge to strategise different engagement formats, allowing my clients to innovate in their fields.
Clients: P&G, Audible, and CommScope.
2016 - 2020
Visionnaire Pte Ltd (SG)
Senior Marketing & Event Manager
Marketing & Event Manager
Account Executive
Southeast Asia
I led campaigns from the creative concept to execution for Visionnaire’s largest accounts in luxury, managing over $3M in contracts yearly.
Clients: Cartier, Montblanc, Bvlgari, Chanel, Chopard, Porsche, Lamborghini, Maserati, and Bentley.
Asia Pacific
I support the conceptualisation and execution of large events, and find innovative solutions that allow the team to work less in silos. I developed the team’s internal system and tools that allowed us to move faster and scale better.
2014 - 2016
Supporting
Experience
Les Amis (SG)
Le Meurice by Alain Ducasse (FR)
The Ritz-Carlton (JP)
Demi-Chef de Partie
Singapore, France, Japan
International culinary exposure in 3* Michelin restaurants. Specialise in stocks, sauces and fish.
2013 - 2014
Grammarly Co. (US)
Freelance Writer
Ghost writer for websites and blogs to improve Grammerly’s marketing reach, with over 50 articles published.
2010 - 2014
Education
Les Roches-Gruyere University of Applied Sciences (CH)
BBA, Hotel Management
BSC, Entrepreneurship & Events
Honours Student, 2014
Best Undergraduate Dissertation, 2014
Project Manager of the Year, 2014
2019
General Assembly (SG)
Digital Marketing
Part time digital marketing course, taken to keep up to date with marketing strategies.
I discovered quite late in life that I obsess over all kinds of details. One day I tasted what must have been the best tortellini in all of Italy, and alas began a month long compulsion to re-engineer everything from the shape, to the taste, to the texture. To my husband’s dismay, he was greeted with tortellini every day. Finally after over 27 attempts, I too make the kind of tortellini that could make grown men cry.
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Outside of work, I enjoy fantasy books, solving wordle, exploring new places, and spending quality time on the couch watching anything with a killer script and dialogue.